BUILDING A BRAND PERSONALITY
Sonic Branding
Visual Mnemonic
The Dream
Pika is an AI video innovation powerhouse. But with fast-followers and copy cats at their heels, we needed to create ownable brand elements to reinforce IP and make Pika-generated content memorable and unmistakable.
The Direction
In partnership with the Pika in-house creative team, we developed an audio and visual mnemonic to live across brand content, product elements and user video generations. We embraced, and expanded, the personality of the brand through fluid symbol and wordmark animation and a purring, cooing brand name earworm.
We accomplished a branded video ending that creators are proud to see on their videos - a wild and spectacular sign-off to their incredible creations.
Partner Credits
Audio: Cleod9